IQOS 2.4 Plus Starter Kit

If you find that vaporisers ultimately fail to emulate both the taste and experience of real cigarettes, then consider this tobacco-heating alternative from Marlboro producer Philip Morris. The new, improved iQOS 2.4 uses proprietary Heets (tobacco sticks that resemble filtered cigarettes in all but length). These specially formulated mini Marlboros are pushed, filter up, into a small handheld battery unit that heats the tobacco to 350 degrees – real cigarettes burn at around 800 degrees. 


To ‘smoke’ it, simply put filter to lips and draw. The effect is very similar to that of a traditional cigarette: it produces roughly the same amount of smoke (in this instance a quick dissolving vapour) and provides the same nicotine grip in the throat. Similarly, taste, sensation and satisfaction levels are all much closer to that of a conventional cigarette. And, while it does initially leave a faint tobacco smell in the air, it soon evaporates and leaves no smell on your clothes. The IQOS 2.4 system also includes a pocket charger: when you’ve finished puffing, simply put the mouth unit in the charger and it’ll be topped up in about four minutes.


If you’re trying to give up cigarettes then this system is an excellent alternative but we wouldn’t advise using it if you’ve never smoked before because the jury’s still out on how much safer the system is than cigarettes. According to independent research carried out on behalf of Philip Morris, the IQOS system reduces the harm and risk of tobacco smoking. However, the US Food and Drug Administration has allegedly rejected that claim, though it does agree that smokeless cigarettes definitely do reduce a smoker’s exposure to harmful chemicals. That said, most people agree that heat-not-burn products like this do not produce carbon monoxide and tar, so that’s a bonus.


Heets sticks are available in three Marlboro-esque flavours: Amber, Yellow and Turquoise. Amber is the nearest to a red Marlboro cigarette and has the most agreeable taste and smell. By contrast, the milder Yellow isn’t as smooth a smoke and it doesn’t smell that great. Turquoise is equivalent to a Marloboro Green (menthol) and tastes very similar. Five packets of 20 Heets retail at £37.50.